Data is scattered
Client contacts live in one agent's phone, properties in a spreadsheet, agreements in chat threads. Nobody has the full record in one place.
For real estate agencies
CRM for Real Estate Agencies
Manage clients, properties, leads and deals in one place
Realty CRM brings every part of your agency together — so nothing gets lost between spreadsheets, chats and personal phones, and you always see the full picture.
Works for small and large agencies
A real estate agency runs on information: who the client is, what they're looking for, which properties fit, who's handling the deal and what was agreed. When that information lives in spreadsheets, private phones and chat threads, the agency spends its energy searching for context instead of closing deals. Realty CRM is built specifically for real estate, so every client, property, lead and deal sits in one connected system that the whole team shares.
Instead of forcing a generic sales tool to fit property work, Realty CRM speaks your language from day one — requests, viewings, matching, commissions and agent oversight. Agents get a clear daily workflow, managers get real visibility into the pipeline, and owners get a client base that stays with the agency. It works in the browser on both desktop and phone, so the system is with your team at the office and at a showing alike.
The information is everywhere — and nowhere
When an agency grows, the tools that worked at the start start working against it.
Inquiries slip through
A message on the website, a call, a WhatsApp text — with no single inbox and no owner, some inquiries simply never get answered.
The owner is flying blind
You can't tell how many active deals there are, which agent is loaded and which client is about to walk away.
The base walks out the door
When an agent leaves, the clients and contacts they kept on their own phone often leave with them.
Realty CRM
How Realty CRM solves it
One connected system instead of a pile of disconnected tools.
One record per client
Every client has a single card with their request, budget, status, responsible agent and the full history of calls and messages.
Shared property database
All listings in one place with photos, price, district and status — the same up-to-date base for the whole team, not scattered files.
Every inquiry captured
Website forms, calls and messengers flow into one pipeline with a source and an owner, so nothing is left unanswered.
Full visibility for the owner
A dashboard shows active deals, lead sources, response speed and results per agent — decisions based on numbers, not guesses.
Protected client base
Agents see only their own clients, numbers are masked and communication runs through the system — the base stays with the agency.
From first inquiry to closed deal
The whole path lives in one system, visible to the agent and the manager.
- 1
Inquiry
A lead arrives from the website, a call or a messenger and lands in the pipeline.
- 2
Agent
It's assigned to a responsible agent by your rules — no lead without an owner.
- 3
Matching
The agent matches suitable properties and sends the client a branded selection.
- 4
Showing
A viewing is scheduled with a reminder, and its result is logged on the client card.
- 5
Deal
The deal moves through stages on the board, with amount and commission recorded.
Everything the agency needs
The core tools for running an agency day to day.
Clients & requests
A structured base of clients and their requirements, with communication history and the responsible agent.
Properties & map
Detailed property cards, fast filters and a map view for sale and rental listings.
Deals & commissions
A kanban board of deal stages with amounts and commission, so you see what's closing this month.
Tasks & showings
Schedule showings and follow-ups with reminders; today's and overdue items are on the dashboard.
Distribution & automations
Lead-distribution rules and event-based automations keep the process consistent as the team grows.
Analytics & roles
Reports on sources, response time and agent results, with access roles and multi-currency support.
See it in the product
Real Realty CRM screens — not mockups of features that don't exist.
Agency dashboard
Key numbers, active deals and lead sources at a glance.
Leads & pipeline
Every inquiry with its source, status and responsible agent.
Property database
Listings with photos, price and status, searchable in seconds.
Who it's for
Built around how real estate agencies actually work.
Agency owners
See the whole business in numbers and keep the client base safe.
Sales managers
Distribute leads, track deal stages and spot where clients drop off.
Agents
Keep every client, task and showing in one place, on desktop or phone.
Growing teams
Start small and add users, roles and rules as the agency scales.
Frequently asked questions
Still unsure? Book a demo and we'll walk through your case.
Both small teams and larger agencies. You start with the essentials and expand roles, users and rules as you grow.
Yes. Properties and deals support both sale and rental workflows in the same system.
Yes. You add agents and managers, assign roles and set who can see and do what.
Yes. During onboarding we help move your existing clients and properties so you don't start from zero.
Yes. Book a free demo and we'll show how the CRM fits your agency's process.
Related solutions
Bring your whole agency into one system
Book a free demo and see how Realty CRM replaces the mess of spreadsheets and chats.