Client data lives in different places
CRM for real estate agencies
All your real estate agency's work — in one system
Manage properties, clients, deals and your team from one easy CRM. Less manual work — more closed deals.
Works for small and large real estate agencies
All in one
leads, properties, deals & showings
Auto-match
properties to each client request
Protected base
contacts don't leave with the agent
24/7
access from browser and phone
How many hours does your team lose to spreadsheets, calls and scattered data?
Familiar problems that quietly cost you deals.
Deal stages are hard to track
Properties get duplicated or lost
The manager can't see the team's real results
Leads get lost without an owner
Reports are built by hand
The CRM brings order to the whole process — from the first call to the closed deal.
Features
Everything your agency needs — in one place
From first inquiry to closed deal and commission. Leads, properties, showings, team and analytics — in one system.
Leads & pipeline
Every inquiry lands in one pipeline with its source, status, responsible agent and full communication history. Leads are distributed by rules — none is left without an owner.
Property database & map
Cards with photos, price, details, status and a map location. Fast search and filters for any request — sale or rent.
Auto-matching
The system matches properties to a client's budget, type and request and ranks them by how well they fit — in one click.
Branded selections
Send clients a selection via link — with your brand, no internal data. They mark “interested”, “not a fit” or request a viewing, and reactions show up right in the CRM.
Deals & commissions
Run deals through stages on a kanban board, track amounts and commission. See how much closed this month and what the agency earned.
Showings & tasks
Schedule showings and tasks with reminders. The dashboard shows what's due today and what's overdue — nothing slips.
Protected base & contacts
Client numbers are masked; calls and WhatsApp go through the system and are logged. Agents see only their own clients — the base can't walk out the door.
Distribution & automations
Lead distribution rules (round-robin, by source, district, property type) and “event → action” automations. WhatsApp, Telegram and telephony connect as channels.
Analytics & control
A dashboard of key metrics, lead sources, response time and results per agent. Data import/export, multi-currency and access roles.
How it works
Launch in a single day
No integrators, no lengthy rollout. Your team starts working right away.
1
Connect your sources
Website, social media and telephony send inquiries straight into the CRM — none get lost.
2
Set up your team
Add agents, roles and lead-distribution rules that match your agency structure.
3
Sell and grow
Agents work the pipeline while you watch the numbers and growth points in real time.
Comparison
Why agencies choose us over generic CRMs
amoCRM, Bitrix24 and Pipedrive are strong systems, but they were built for generic sales. Realty CRM is built for real estate from day one.
| Built specifically for real estate agencies | ||||
| Automatic property matching to client requestsThe system suggests matching properties based on the client's request parameters. | ||||
| Branded offers via a personal linkClients open a property selection via a link styled with your agency's brand. | ||||
| Fully Armenian interface | ||||
| Detailed property cards and fast search | ||||
| Client requirements and communication history | ||||
| Deal stage management | ||||
| Lead distribution among agents | ||||
| Reminders for calls and meetings | ||||
| Manager reports and team oversight | ||||
| Armenian-language support | ||||
| Pricing suited to the Armenian market | ||||
| Fast launch and onboarding support | ||||
| Custom configuration for agency workflows |
Built for itIncludedLimitedRequires extra setupNot available
The comparison is based on publicly available information. Functionality may vary depending on the chosen plan, settings and integrations.
Branded selections
Selections that sell
Build a personal property selection and send the client a link. They browse, mark favourites — you see the reaction.
- Branded page with your logo
- Only the right properties — no internal data
- Client reactions visible right in the CRM
- Works on phone and desktop
Mobile app
Your agency in your pocket
Coming soon to the App Store and Google Play. Leads, properties and tasks always with you — even at a showing.
- Push notifications for new leads
- Offline access to properties
- Call and WhatsApp in one tap
Numbers that change after onboarding
Average agency results within the first three months on Realty CRM.
+37%
deals per quarter
−61%
lost leads
5 min
average response time
×2
faster property matching
For managers
Run your agency by numbers, not guesswork
See where leads come from, how many deals close, who performs best and where clients drop off.
What agencies say
Real teams that moved from spreadsheets to Realty CRM.
“Leads used to disappear in messengers. Now everything's in one place and I can see which agents really work.”
Armen G.
Agency director, Yerevan
“Auto-matching saves hours. The client gets a selection in minutes — it builds a lot of trust.”
Maria K.
Senior agent
“Rolled it out in one day. Our team of 12 started without any training — the interface just makes sense.”
David A.
Head of sales
Pricing
Choose the plan for your agency
Start with what you need today and expand as your business grows.
Save up to 17%
Start
For small agencies
29 900AMD/ mo
- Up to 3 users
- Up to 150 properties
- Clients & requests
- Deal stages
- Basic reports
Popular
Business
For growing agencies
49 900AMD/ mo
- Up to 10 users
- Unlimited properties
- Automatic property matching
- Branded selections
- Team oversight & reports
- Automations
Pro
For large teams and custom workflows
79 900AMD/ mo
- Unlimited users
- Multiple branches
- Tailored to your agency's workflow
- Priority support
- Integrations & API
The CRM is a paid product. During the free demo we'll show which plan fits your agency.
Frequently asked questions
Didn't find your answer? Write to us — we'll help.
Yes. The Start plan is built for small teams, and you can add features as your agency grows.
Yes. During onboarding we help you move your property and client database so you don't start from scratch.
Usually one day. No integrators needed — your team starts working right after setup.
Yes. We run a short onboarding and help at the start; the interface is intuitive, so agents pick it up fast.
Yes. The system runs in the browser on mobile, and iOS and Android apps are coming soon.
Yes. Deal stages, roles, lead-distribution rules and automations are configurable for your agency.
Set up your agency's sales process today
Book a free demo and see how the CRM helps your team work faster and close more deals.